Want to reduce your reliance on agents and have quality traffic direct to your own website? Or maybe paying too much out on PPC (Pay Per Click)?

Having a website is vital for Business, but one that is never found is not going to generate you a return on your investment. We specialise in Search Engine Optimisation alternatively known as SEO services or the American version called Search Engine Optimization! But what exactly is Search Engine Optimisation.

“What is SEO?”, “How can I get a higher position on the search engines?”, “How does it all work?”

As passionate specialists in an industry, which is often shrouded in mystery, we like to shed a little light on the process of Search Engine Optimisation.

There are a number of ways in which we can tell you about your sites performance – if it works, what works and what doesn’t. Your website is your shop window to the world, so you need to know what works on it and what doesn’t. Most industries have effective methods of testing their product and what works about it, from client feedback, questionnaires to Mystery shops – testing your website is no different.

Step Online can show exactly what parts of your site work and what parts don’t and more importantly we can demonstrate this to you in a video of your website of your visitors’ exact movements – including how long they spent on a particular page or what they didn’t view. This vital information can be structured to create the perfect sales or marketing tool that your site should be and more importantly delivering you a return on your investment – we take the guess work out of optimisation.

We are so confident in being able to improve your site’s performance, that we will test your site for a week – completely free of charge and hand you a report and video (that you can play on your PC). The report serves two purposes, firstly you get to see first exactly how good your site is and secondly it will save you money (at the very least not having to pay for it) but the recommendations we will make will improve your website’s performance on the search engines.

Our technology is second to none in today’s marketplace – what have you got to loose – absolutely nothing – the report has no hidden costs – but will look at the areas that you will need to optimise to make your web site more user and search engine friendly by analysing the finer details of your exactly what your clients want.

» A better approach

Step Online works differently. The truth is that SEO isn’t really that complicated or expensive – it just requires investment of time, and for the developers (that’s us) to keep on top of the latest industry trends and technologies. We’ll openly discuss the ins and outs of our techniques and processes, and explain exactly what’s involved without any jargon or confusion. We’re proud of the quality of our work, and the expertise of our team – we work entirely in the open.

» Sound interesting?

If you’d like to find out more about how Step Online can help you to improve your Search Engine results, we invite you to
for a free consultation.

Why listen to us?

Park Inn York (York’s largest hotel) Jonathon Meehan, MD and Visit York Director

Excellent news – we are now on the Google maps listing and with the optimisation work we have risen from page 4 to page 1 for the search term ‘York Hotel’. The effort and cost HAS DEFINITELY PAID off….Thank you Step Online.

» York On The Web

Our company started off from www.yorkontheweb.com, which began life in the depths of page 56 of Google’s search engine results. After optimising the site, we very quickly began to be listed highly on their first page for keywords such as ‘York Jobs’. This brought many more visitors to the website, which increased our revenue and strengthened our brand.

Of course, we’ve come a long way from there. All of our websites come highly optimised as part of the design and development process and our expert team have developed their own unique, tried and tested techniques for gaining highly impressive, lasting results in a relatively short period of time.

Points to watch out for

No SEO company can guarantee to provide first place for your website in any search engine results. What we can do is consult with you identify your target audiences and keywords, and tailor the content of your site to give you a much better chance at attaining high rankings.

Search Engine Optimisation is not an overnight process. It takes time to identify and optimise for keywords and key phrases. Search engines take time to scan your site and update their listings, and much adjustment and tinkering is needed to find the ideal balance to enhance your performance. However, the increased traffic gained from top ten results is proven to pay off immensely.

Click here for your Hotel SEO Help – only click if you wish to improve your occupancy levels…