Without a strategy in place, many businesses find that their website acts as little more than an online brochure. They miss out on the opportunity to increase brand awareness and improve conversion rates.

If your website isn’t a core component of your business, with actionable and measurable website goals, then you may find that you get left behind – the competition may already be ahead of you, capitalising on high search engine results and increased revenue streams.

Forward thinking hoteliers and business managers are increasingly looking to the Internet to ensure that their business is performing well on the search engines. With our help, they’re seeing huge increases in traffic, conversion rates and online business growth. By optimising our clients websites, they see a measurable increase through their direct online booking channel thereby reducing their reliance on third parties, expensive commission payments and pay-pay-click advertising (such as Google AdWords).

Empowering Websites

Step Online specialises in making websites perform. We work with new and existing sites to increase search engine rankings, and conversion rates. We provide measurable results and monthly progress reports, and are methodologies are completely transparent.

Who is your target market, what are your website goals, what are your key feeder areas etc? Are you looking to increase your share of leisure bookings, conference and events business or to boost your hotel’s position on the search engine? Smart hoteliers in 2009 will shift more of their marketing budget towards their hotel internet marketing strategy and why not? It makes perfect business sense to reduce your reliance on paying out hefty commission payments to online booking agents or expensive Pay per click campaigns. At Step Online we share this philosophy and all of our hotel web design work and search engine optimisation is geared towards being found naturally on the search engines and thus your dependence on other more costly distribution channels, as long as rate parity across all booking channels is maintained – then it’s a win-win situation!

The Solution

What is the difference between Natural Search engine optimisation and PPC?  This one is easy, if the site is built correctly, easy for the end user to navigate their way around, has good content incorporating the right key phrases, plus has great inbound links coming in, then there is no reason why your site shouldn’t be climbing the rankings effectively! As for PPC, this tends to be a long term financial commitment with no end in site, with a lower percentage of overall search volume click on the paid for listings!

Step Online provide you with full service Internet Marketing solutions, we specialise in the hotel and leisure industry. We provide effective online solutions to the travel industry, independent hotels and hotel groups such as Best Western, Crowne Plaza, Rezidor Park Inns and Holiday Inn. We have an extensive background in the hotel and leisure industry so we know what works from the hotels point of view and also the end users.